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Getting Social with your photography

Lisa Snider

The Calvert Photography Club met for its monthly meeting on Saturday, May 18, 2013. President Jeff Smallwood welcomed everyone, and opened the meeting with our Club Business. 

Jeff began with a recap of the club’s recent field trip to Cove Point Lighthouse, at sunset. It was a very successful trip, with many club members in attendance, and lots of wonderful pictures taken and shared on the club’s FLICKR website. He showcased several photos from the website, as he thanked the members for turning out.

Several club members also attended the White House Custom Color reception, recently held in Baltimore – another successful club outing. Finally, the weekday second meeting, featuring the video on copyright, borrowed from Bill Conway, was enjoyed by all who attended. As there was some interest in a second showing of the video, for those who missed it, Jeff may schedule another weeknight viewing. 

Treasurer Bonnie Bryant provided her report next. She advised that the club currently has 63 paid members, with a balance of $1,206.33 in our account. Bonnie also maintains a list which new members should sign, if they are interested in being added to the Yahoo group distribution list for our club. In addition, an attendance sign-in sheet is circulated at every meeting, and Bonnie maintains the monthly snack sign-up sheet. We are always in need of volunteers to bring a snack for the group, including for the next meeting. Bonnie will supply the paper products, and will send an e-mail reminder to you the week the snack is due.

In other business, Club Librarian Spencer Johnson indicated that he brought books for loan to the meeting today, as well as magazines, which are “free to a good home.”

With our business concluded, Jeff introduced today’s guest speaker,
Jennifer Casey, of Jennifer Casey Photography. 

jennifercaseyphotography.com
Facebook.com/photographybyjennifercasey

Jennifer runs a very successful meetup group, Naptown Photo (meetup.com/naptownphoto), where she organizes free social photo meetups along with paid workshops and photo experiences. She has also created a photography Facebook page dedicated to Maryland Beauty (facebook.com/marylandbeauty), and is a ‘Maryland in Focus’ photographer for the Maryland Office of Tourism. The subject of today’s presentation is “Using Social Media to Promote your Photography.”

Jennifer gave an excellent presentation, exploring what goals photographers may have in promoting through social media, with a discussion of the most popular social media sites for photographers. Facebook was featured prominently, as the #1 social media platform.

Jennifer CaseyJennifer maintains a personal Facebook page, as well as a professional page, where she promotes her photography business. Businesses on Facebook have many tools available to them to track their reach to potential customers. Jennifer explained the various tracking methods available, and how she capitalizes on them for self-promotion.

Consideration must be given to not only what to post, but when to post – with 7 a.m., 10/11 a.m., 6/7 p.m. and 9 p.m. being prime times to post, in her experience, as people tend to check their media. She discourages posting important data on the weekends and Mondays, as people tend to be busy, and not check their accounts. 

Jennifer also discussed the importance of protecting your images by watermarking and posting at low resolutions, that don’t allow for optimal printing.

In closing her presentation, Jennifer suggested that in order to be successful in marketing through social media, you must stay active, posting daily, if possible, by scheduling posts and using mobile methods to post frequently. You must also choose the best platforms for you, as you can’t use them all, and be consistent with your branding.

We thank Jennifer for her interesting presentation, full of the latest information on marketing techniques using social media.

The club then took a 15-minute break to allow our members to stretch, mingle, and help themselves to a snack. The break featured a slideshow of images shot during the past month by our club members, depicting any subject of interest to the shooter.

Our May critique session was next, featuring our theme of “Silhouettes.” Five images were submitted, with a 2-minute critique deadline. Team members Jim and Shaara were on hand to do their reviews, with Guy Stephens and guest speaker Jennifer Casey invited to participate, along with other club members. Many interesting shots were viewed and discussed.

Club member D.K. Hawk shared her slideshow next, entitled “From Alaska to the Grand Canyon.” Her slideshow featured inspiring images of her travels, including beautiful landscapes set to enchanting native american music. We thank D.K. for taking us on her journey.

Jeff then provided an overview of our club’s upcoming events. Our next meeting will be held on June 15th at the College of Southern Maryland, Prince Frederick campus, and the shooting assignment is “flowers.” The program for June will be presented by Jeff, and will feature Long Exposure.

The month of June will feature two “secondary meetings.” The first will be held on June 6th at the Prince Frederick library, from 7:30 – 9:00 p.m., featuring a discussion on Lightroom Techniques, with a Q&A. The second meeting will be held on June 26th at the Prince Frederick library (same times as above), and will feature an open critique session and discussion.

Our June 1 field trip will be to Brookside Gardens. Entrance to the gardens is free, with a $6.00 entrance fee charged for the Butterfly Exhibit, for those who are interested. Details on this field trip will be sent out along with a call for RSVP’s by our Event Coordinator,
Robbin Haigler.

Jeff closed our meeting with his popular “Did you Know” segment. Today’s topic was “Photography Extremes.”  Many interesting facts were shared, including the largest camera lens ever made (564 lbs), the most expensive camera ever sold - $2.8 million, the largest single photo ever taken, and the smallest camera ever produced.

Finally, Jeff shared the furthest picture of the earth ever taken –known as the Pale Blue Dot. It was shot in the year 1990, by the Voyager 1 spacecraft, at about 3.7 billion miles from earth, at the request of scientist Carl Sagen. He closed this segment by reading a passage written by Carl Sagen in reference to this photograph. I was moved by this passage, and close my blog post, as Jeff closed the meeting, with the following excerpt: 

“Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every “superstar,” every “supreme leader,” every saint and sinner in the history of our species lived there-on a mote of dust suspended in a sunbeam.”